I have to wonder how many of your recent marketing degree graduates actually shop for groceries for a family, or even talk to the big spender customers in their stores, not someone carrying a basket in his or her hand. You know, the oppisite of us that find the carts are too small for our $400.00 orders.
So if you want to make your shopping experience equal to the Trader's Joe experience, just be ready for a customer average check that reflects a quirky digital coupon app that makes one jump through hoops to get savings. Make playing Angry Bird type games as a part of value shopping for time stretched families does not make for happy customers. The ones spending the most. Or just wake up and smell the coffee you sell.
Here is a novel approach.
Have your rocket scientists survey just customers with over $200.00 in the cart, and see how they like your app, not your computer driven marketing people. I have tons of apps.....all to make my life EASIER, not HARDER!!!
Product or Service Mentioned: Shoprite Coupon.
Reason of review: Poor customer service.